The Essentials For Starting A Small Business
This is an ecourse/ebook that is designed for business owners and managers who want to make more profits and run their business more smoothly and effectively. It will enable you to run your business like a successful entrepreneur, making more profits whilst managing your costs. It covers how to manage your staff more effectively and will enable you to finally gain control over your business.
- Before you Get Started (Take a Personal Inventory/Look for a Niche/Market Analysis)
- Top Ten Business Mistakes
- Start-Up (Naming your business/Types of business organisation/Sole Traders/Partnerships/Corporations/Limited Liability Corporations/Records/Bank Account/Licenses and Permits/Risk Protection/Record Keeping/Merchandise/Location/Zoning)
- Finance (Assets and Liabilities/Start-Up-Cost Estimates/Monthly Expenses/Getting the Money You Need/Obtaining a Loan/Writing a loan Proposal/Types of Business Loans/Help available/Understand and Projecting Cash Flow/Cash Flow Projections/Three Parts of a Cash Flow Projection/Sales Forecasting/Create A Customer Profile/Create A Competitor Profile/Estimate Your Sales For The First Year)
- Developing Your Business Plan (Sample – Basic Business Plan)
- Marketing Plan (The Brand Plan/Your Customer/Internet Advertising/Newspapers and Magazines/Direct Mail/Radio and Television/Yellow Page Advertising/Trade Shows)
- Understanding Business Management (Personality Traits of Leaders/Decision-Making Skills/Common Mistakes in Making Decisions)
The Complete Guide to Internet Marketing
This is a 122 page ecourse/ebook designed for business people or managers who want to become internet marketing experts enabling you to market your business and products on the internet like a pro!
- Your Website (E-Commerce/Auto-responders/External Linking)
- Search Engines (How a Search Engine Works/The most popular search engines/Types of search engines)
- Search Engine Optimization (Inside SEO/HTML code v Text/Your landing pages)
- Pay Per Click Advertising (Types of pay per click advertising/How to construct a PPC advertising campaign/Keywords/PPM monitoring and management services/Click fraud facts/PPC Advertising cons/PPC Advertising pros)
- Affiliate Advertising
- Press Releases (Your Press Release and SEO/What is RSS feed?/Create a Press Section on your website/Social Bookmarks/Affiliate Marketing and your press release/How to write a Press Release)
- Blogging (Start your Blog/Social Bookmarking)
People Management "How to Get People to Perform"
This is a 97 page ecourse/ebook that is designed for those people or managers who are responsible for managing staff. It will enable you to get the best out of your staff and turn you into an inspirational leader.
- People management defined
- What is your organization Saying?
- Developing Policy (Policy and Procedure and Writing an Employee Book)
- Hiring (What do you have to offer?/Job Descriptions)
- Management Styles
- Communication (Project Communication/How to give orders/Communication Blunders/Feedback and Performance review)
- Conflict Resolution
- Motivating People (Positive Motivation)
- Getting the Most Out of People (Managing Outsourced Contractors/Disciplining Employees/The Elements of Disciplinary Procedure)
- Terminating Employees (People Management Success Stories/Advice to Help your employees get along with each other)
Small Business Management For Success
This ecourse/ebook is designed for business owners and managers who want to make more profits and run their business more smoothly and effectively. It will enable you to run your business like a successful entrepreneur, making more profits whilst managing your costs. It covers how to manage your staff more effectively and will enable you to finally gain control over your business.
- What Not To Do (Lose sight of your Goal/Make Mistakes/Compete for the same customers in the same way/Expect too much from your employees/Concentrate on the Sale/Systems of Management)
- Leadership (What makes a Good Boss?/Assigning Responsibilities/Business Teams/Communication/Tips for Employers/Men versus Women/Delegation/Building a Cohesive Company Culture/Motivating Employees/Employee Benefits/Dealing with the Problem Employee/Invest Your Time/Motivation/Isolation/Attitude/Accountability)
- Human Resources (Hiring New Employees/Interview Tips/Legal Requirements)
- Operating Reports (Cash Flow/Reading Financial Statements/What are Financial Statements?/Balance Sheets/Income Statements/Cash Flow Statements/Operating Activities Investing Activities/Financing Activities/Financial Statement Ratios and Calculations)
- Marketing and Sales (Customer Service/Tips for Teaching Top-Notch Customer Service/Keeping Customers for Life/Dealing with Angry customers/What Not to Say/Solving Problems)
- Evaluating Your Management Structure (In Case of Emergency/Worst case scenario/Emergency Action Plan/Be Prepared/Getting Back to Work)
- Growing your Business (Open Another Location/Create Franchise Opportunities/License Your Product/Alliances or Partnerships/Diversification/Look for New Markets/Government Contracts/Mergers or Acquisitions/Expand Globally/Internet Sales)
- Top 10 Tips for Using Email Marketing (Shooting for the Stars/Guidelines for Small Business Success)
Effective Time Management Strategies
This is a 101 page ecourse/ebook design to enable you to manage your time more effectively and will get you organised freeing up your time for the important stuff!
- The Secret of Getting More Time (Your worth)
- Plan your Time (The three faces of time/ Get out!/Your Time Budget/Following your Plan/How to protect your plan)
- Take Control of Your Time (Prioritizing Tasks/The Measures of Task Value/Prioritizing Interruptions/Minimizing Interruptions/Identifying Time Stealers and Arresting them/The Breakup/Meetings/Multitasking/Limit Incoming Attacks/Establish Rules for Your Time)
- The Cleanest Dirty Word – Organisation (Workspace/Process Organisation)
- To Be or Not To Be – Making Decisions (Decision Making Techniques)
- Talk...Talk...Talk (Communication Blunders/Communicating More Effectively)
- Delegation and Outsourcing (Delegating/Outsourcing)
- Time Saving Tools (Personal Digital Assistant/Online Project Boards/RSS Feeds/Scanning and Shredding)